SEO is a pretty strange creature as it appears that whenever anyone explains a search engine method, other people will come along and re-muddle the pathway. What makes it even more frustrating is that there are so many myths surrounding search engine optimization that just keep on returning no matter how well they are explained away. Sometimes it just feels like they should be true or perhaps the people who have bought into these ideas can’t believe that they are not correct. Just because these myths are around, it does not mean that you must follow them for success in your legitimate online businesses, rather leave that part to your competitors.
1. Out of all the myths the one that seems to make the most sense is page rank. The basic concept behind the majority of search engine strategies is to get a variety of links from high quality websites. The problem with this is that it can be very difficult to decide what a quality website actually is. Commonly the answer to this is the best websites are “authority” website, but how would you define what authority means?
When the concept of page rank was first introduced by Google, it was a system used to identify authority websites numerically. In fact the problem with page rank is that it is a very limiting metric because if it really defined which websites had the greatest authority then the SERP’s would be able to sort out the relevant pages by page rank alone, and this does not happen.
This does not necessarily mean that page rank lacks value but rather that you must remember that there are many other factors that affect how much authority a site has. If this is what drives the SEO method that you use then you may be disappointed.
2. Another myth that remains in circulation is if one link is good then having thousands must be fantastic. Rather than concentrating on how many links your website has, there are two things that you should be doing if you want your site to do well in the SERP’s.
Start off by establishing the number of links your competitors have. Generally you should try to create about five percent more links that have equal or higher quality. There are many instances of websites with only 100 back-links that outrank websites with thousands of links and the reason for this is because those 100 back-links are all of a high quality. In order to succeed you need to have a strategy that combines quantity and quality.
3. The third myth deals with only linking to your homepage, and this myth is extremely difficult to get rid of, as it does hold some truth. Generally a good rule to follow is that your homepage should have more back-links than any of the other pages on your website. Logically this makes perfect sense because your homepage will automatically share its power throughout the rest of your site. What creates the myth in the first place is when people begin building back-links to their website and ignore the inner pages completely. Keep in mind that so long as you make it a habit to effectively inter-link your inner pages, then every link to every page will increase the strength of your complete website and if you want your link building to look natural then every page should get at least a few back-links so that is looks as it is occurring naturally.
From this you can see that your focus should be on following the SEO method that you have chosen to build successful legitimate businesses and ignore the myths that are constantly proven to be unfounded.
For more help with your legitimate online businesses Michelle Jayes invites you to visit her online income opportunities website and get some great FREE internet marketing e-books
